No one should be stuck with a website that doesn’t work for their business. Don’t just cross your fingers and wish for engaging with customers. Check out the following 3 reasons you may have for no conversions.
Overwhelming amount of text
Around 50% of the text on most websites has no purpose. Focus on the essentials, things that matter and then remove all other information that is not necessary. You should aim to have text on only 40% of the screen at any time.
You’re not guiding the visitor on what to do
When people are looking over websites, they tend to be lazy! It’s hard enough to get a visitor interested in your product or service if they haven’t heard of you, so when they do land on your site make their visit easy. Clearly tell them how they can buy your product or service – they won’t spend the time to figure it out for themselves.
You don’t talk about the benefits
Many companies talk only about the features their service or product provides, but you’re only talking to ‘potential buyers’ that are shopping around. In the eye of the customer there is something more substantial to answer first, “What’s the real benefit for them?”
A better idea would be to talk about both the features of your product or services, as well as what they bring to your customers. Do this this by first providing information about the benefits you can deliver to them and you then start to attract those buyers that hadn’t considered your product or service beforehand, and then go onto the features.
If you’d like to chat through your website and how it could be improved, or if you’d like a refreshed, renewed website let’s talk
We’re always happy to help and advise, or just to chat things over.