In short, the best file type for you company logo or graphics.
A vector file is a computer graphic that uses mathematical formulas to render its image, instead of using pixel data like a raster file.
The most important thing about vector files is that they’re resolution independent, meaning you can make them bigger or smaller without hurting the quality of the image (See below). A vector image begins with a point. Two points create a path which can be straight or curved, and then connected with more points to form longer paths or closed shapes. Each path, curve, or shape has its own formula, so they can be sized up or down and will maintain the crispness and sharp qualities of each path. This makes vector files ideal for displaying graphics at minuscule or enormous size.
“I only have a jpeg.”
Something we hear much too often. If you’ve had or have a designer saying or suppling or creating your company logo in a Jpeg or PNG format it’s a massive red flag. These are whats call raster files, which are made of pixels (see lefthand image above), great for screen use but, rubbish for print and display. The problem comes when you try to enlarge them beyond their original size, as they will pixelate and look blurry. If you’re having a logo created, always make sure it’s a created as a vector graphic, which can also be supplied as a JPEG for screen use.
We’re always happy to help and advise, or just to chat things over.