The client and process

Aspire LLP website design, build and delivery.

We’ve worked with Aspire for many years on various projects and have now become their designers for all forms of communication.

Style & design

Aspire challenged us to bring their existing website in line with their refreshed, but established, brand.

 

Strengthening Aspire's brand with the use of bold colour, graphics and, simplicity, whilst remaining understated.

User Experience

Our focus was on keeping the experience light, by not overwhelming the user and instead focussing on essentials.

 

Whilst following Aspire's brand, keeping in mind that the website needed to be accessible and simple to follow.

User's journey

The site is incredibly easy to navigate and the user never has to open another window on their screen or phone.

 

Everything is accessible via one page or hover windows, clearly telling the user what Aspire do and how they do it.

Our process for a great site

Don’t have an overwhelming amount of text

Around 50% of the text on most websites has no purpose. Focus on the essentials, things that matter and then remove all other information that is not necessary. You should aim to have text on only 40% of the screen at any time.

Guide your visitors on what to do

When people are looking over websites, they tend to be lazy! It’s hard enough to get a visitor interested in your product or service if they haven’t heard of you, so when they do land on your site make their visit easy. Clearly tell them how they can buy your product or service – they won’t spend the time to figure it out for themselves.

and finally…

Talk about the benefits

Many companies talk only about the features their service or product provides, but you’re only talking to ‘potential buyers’ that are shopping around. In the eye of the customer there is something more substantial to answer first, “What’s the real benefit for them?”

A better idea would be to talk about both the features of your product or services, as well as what they bring  to your customers. Do this  this by first providing information about the benefits you can deliver to them and you then start to attract those buyers that hadn’t considered your product or service beforehand, and then go onto the features.

If you’d like to chat through your website and how it could be improved, or if you’d like an entirely new look let’s talk

We’re always happy to help and advise, or just talk things over during an informal discussion.

Let’s work together and build your brand

If you’d like to discuss a new website design and build project, call on the number below or click Let’s Talk.