Talk about the benefits
Many companies talk only about the features their service or product provides, but you’re only talking to ‘potential buyers’ that are shopping around. In the eye of the customer there is something more substantial to answer first, “What’s the real benefit for them?”
A better idea would be to talk about both the features of your product or services, as well as what they bring to your customers. Do this this by first providing information about the benefits you can deliver to them and you then start to attract those buyers that hadn’t considered your product or service beforehand, and then go onto the features.
If you’d like to chat through your website and how it could be improved, or if you’d like an entirely new look let’s talk
We’re always happy to help and advise, or just talk things over during an informal discussion.