Our process for a great site

Don’t have an overwhelming amount of text

Around 50% of the text on most websites has no purpose. Focus on the essentials, things that matter and then remove all other information that is not necessary. You should aim to have text on only 40% of the screen at any time.

Guide your visitors on what to do

When people are looking over websites, they tend to be lazy! It’s hard enough to get a visitor interested in your product or service if they haven’t heard of you, so when they do land on your site make their visit easy. Clearly tell them how they can buy your product or service – they won’t spend the time to figure it out for themselves.

and finally…

Talk about the benefits

Many companies talk only about the features their service or product provides, but you’re only talking to ‘potential buyers’ that are shopping around. In the eye of the customer there is something more substantial to answer first, “What’s the real benefit for them?”

A better idea would be to talk about both the features of your product or services, as well as what they bring  to your customers. Do this  this by first providing information about the benefits you can deliver to them and you then start to attract those buyers that hadn’t considered your product or service beforehand, and then go onto the features.

If you’d like to chat through your website and how it could be improved, or if you’d like an entirely new look let’s talk

We’re always happy to help and advise, or just talk things over during an informal discussion.