Be More Ben

Logo identity and brand for an amazing new charity foundation.

The Benjamin Pritchard Foundation

Client: Be More Ben


The Benjamin Pritchard Foundation was founded by Ben’s parents Shane and Sarah, following his death in 2017, to help families like their’s cope with the loss of a child.

We work with a lot of Trusts and Charities, and were privileged to have been asked to design the Benjamin Pritchard Foundation ‘BeMoreBen’ logo identity and branding; this was very meaningful to our Creative Director Pete, having known the family for many years.

The challenge of designing concept logos was incredibly personal to Shane and Sarah and so we took the time to carefully discuss each element of the process and concepts. We were so pleased to see their positive reactions to the options we presented to them and how the BeMoreBen brand would come to life.

Client Background

Ben was just 8 years old when he died from a rare and very aggressive brain tumour called DIPG. Prior to his diagnosis he was a fit, healthy and happy young boy who loved football both playing for his local team and watching Bristol City FC.

On Sunday 7th May 2017, he came in from playing in the garden with his sister and said he couldn’t move his arm properly.  A trip to A&E revealed he had a brain tumour.

The next day Ben’s parents were given the devastating news that his tumour was inoperable and incurable and at best, he would have 10 months to a year to live. Ben died on the 6th November 2017, six months after his diagnosis. Ben’s parents, Sarah and Shane, set up The Benjamin Pritchard Foundation – BeMoreBen in June 2018 to support parents and families who have lost a child under the age of 18.

The charity aims to provide a reliable, informal support network for parents whose child has died and their immediate families as well as offering ongoing services such as counselling and complimentary therapies. In addition, they can give support to families who have a terminally ill child receiving end of life care and can offer a parents perspective to professionals working in end of life care and bereavement to enhance their working practice.

If you’d like to read more about the Benjamin Pritchard Foundation, please click their logo below or to donate via one of their giving pages.